Rochester’s Mid-Sommer Swede Day Festival is based at Swede Hall Friday-Saturday, June 20-21, 2025. Friday, the Royalty Coronation will take place at 6pm and will feature strawberry shortcake after the queen is announced. New this year will be the Royalty Court Coronation Ball 7-10pm. Saturday is the traditional Swedish Pancake Breakfast at 7am with fun activities outside including crafts and food vendors 9am-3pm, with the Swede Day Rochester Mid-Sommer Festival Parade Saturday morning at 11am. A Maypole dance will take place in the afternoon.